The Brief
Design an innovative multibit screwdriver for Picquic Tool's product line.
The Problem
How might we design a multi-bit screwdriver that can perform the basic adjustments and tuning needed by beginners to proficient guitarists?
Target Demographic
Beginner to proficient guitarists who want a compact screwdriver for minor guitar tuning and adjustments.
The Solution
The performer holds 7 bits, a sliding outer shank with a precision ruler, and a rubber shank interior to hold the bits.
Research
My research helped me formulate two persona profiles within my demographic. First, a young female who is just learning the guitar and wants to do her tuning and adjustments to learn more about the instrument and save money. Second, a middle-aged male who is a proficient guitarist and does his adjustments because he is very familiar with the instrument, and does not need the expertise of a professional.
My research also led me to a unique problem that I needed to solve for this demographic. Most multi-bit screwdrivers use strong earth magnets to hold the bits in the shank, however, strong magnets can damage a piece on the guitar called the pickup. So I needed to find an alternative to the magnet, which is why my screwdriver uses a rubber-lined shank to keep the bits secure.
I also wanted to add a precision ruler to the screwdriver, because these rulers are commonly used when tuning and adjusting guitars. The sliding outer shank that I designed would have the ruler markings etched into it, and could be slid down to take measurements, then slid back up to turn the screws.
Colour Scheme
The Performer would come in 4 colours, which are inspired by the colours on a classic electric guitar.
Logo
All the screwdrivers in Picquic's product line are given a funky name and logo to match the task they are designed for. I wanted to implement that into my design as well which is why I came up with the guitar-inspired logo and name.
